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        <title>Electronic Arts (ea) Products - Need For Speed</title>
        <link>http://store.origin.com/DRHM/store?Action=DisplayCategoryListingPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;categoryID=11243000</link>
        <description>Electronic Arts (ea) Products - Need For Speed</description>
        
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            <title>SHIFT 2 UNLEASHED™ PC DLC Pack (DVD Boxed Copy)</title>
            <link>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=232183200</link>
            <description>Download the two SHIFT 2 UNLEASHED DLC packs on PC for FREE!  The Legends Pack features a dozen cars and 5 new tracks from racing’s golden age.  The Speedhunters Pack adds two new game modes to your SHIFT 2 UNLEASHED experience -- Drag and Standing Mile (for the first time ever)—as well as 14 hot cars featuring custom Speedhunters liveries.  The autolog battles with these packs will be epic!</description>
            <pubDate>Mon, 6 Feb 2012 15:46:09 -0600</pubDate>
            <guid>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=232183200&amp;modDate=1328564769000</guid>
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            <title>SHIFT 2 UNLEASHED™ PC DLC Pack (Non-Origin Version)</title>
            <link>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=232183000</link>
            <description>Download the two SHIFT 2 UNLEASHED DLC packs on PC for FREE!  The Legends Pack features a dozen cars and 5 new tracks from racing’s golden age.  The Speedhunters Pack adds two new game modes to your SHIFT 2 UNLEASHED experience -- Drag and Standing Mile (for the first time ever)—as well as 14 hot cars featuring custom Speedhunters liveries.  The autolog battles with these packs will be epic!</description>
            <pubDate>Mon, 6 Feb 2012 15:35:16 -0600</pubDate>
            <guid>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=232183000&amp;modDate=1328564116000</guid>
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            <title>SHIFT 2 UNLEASHED™ PC DLC Pack (Origin Version)</title>
            <link>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=232181600</link>
            <description>Download the two SHIFT 2 UNLEASHED DLC packs on PC for FREE!  The Legends Pack features a dozen cars and 5 new tracks from racing’s golden age.  The Speedhunters Pack adds two new game modes to your SHIFT 2 UNLEASHED experience -- Drag and Standing Mile (for the first time ever)—as well as 14 hot cars featuring custom Speedhunters liveries.  The autolog battles with these packs will be epic!</description>
            <pubDate>Mon, 6 Feb 2012 12:03:29 -0600</pubDate>
            <guid>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=232181600&amp;modDate=1328551409000</guid>
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            <title>Need for Speed™ Hot Pursuit</title>
            <link>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=210703600</link>
            <description>&lt;strong&gt;Product Description&lt;/strong&gt;

&lt;p&gt;This November, &lt;em&gt;Need for Speed Hot Pursuit&lt;/em&gt; will transform online racing by bringing to life the adrenaline and intensity of high speed cop pursuits and changing the way that people connect and compete with their friends. &lt;/p&gt;

&lt;p&gt;&lt;em&gt;Need for Speed Hot Pursuit&lt;/em&gt; is being developed by Criterion Games, the developers behind the critically-acclaimed Burnout racing series. These renowned innovators are redefining action racing by delivering an experience that connects players through intense competition whether playing online together or taking on friendsÕ challenges. &lt;/p&gt;

&lt;p&gt;At the heart of &lt;em&gt;Need for Speed Hot Pursuit&lt;/em&gt; is a suite of connected features called Need for Speed Autolog that enables players to connect, compare and compete with their friends effortlessly.&lt;/p&gt;

&lt;p&gt;Exotic cars on the open road, the rush of the escape, the thrill of the takedown Ð this is &lt;em&gt;Need for Speed Hot Pursuit.&lt;/em&gt;&lt;/p&gt;

&lt;strong&gt;Key Features&lt;/strong&gt;
&lt;ul&gt;
  &lt;li&gt;&lt;strong&gt;Career &amp;mdash; &lt;/strong&gt;For the first time in &lt;em&gt;Need for Speed&lt;/em&gt; history, players will experience the gripping and heart-racing action of both cops and racers. &lt;em&gt;Hot Pursuit&lt;/em&gt; seamlessly links a tremendously deep and fully-defined single player career with a groundbreaking multiplayer experience across all race modes. In the end, whether playing online with friends, taking on friends challenges or the single player career, players will earn bounty that levels them up and unlocks new cars, weapons and equipment. &lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
  &lt;li&gt;&lt;strong&gt;&lt;em&gt;Need For Speed&lt;/em&gt;&lt;/strong&gt;&lt;strong&gt; Autolog &amp;mdash;  &lt;/strong&gt;In&lt;em&gt; Need for Speed Hot Pursuit&lt;/em&gt;, your friends drive your gameplay experience. Need for Speed Autolog is a revolutionary system that connects friends directly to each otherÕs games, enabling them to compare and share all their experiences, pictures and challenges. Need for Speed Autolog instinctively delivers challenges based on what your friends have been doing, creating a hugely dynamic, socially competitive experience.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
  &lt;li&gt;&lt;strong&gt;Weapons and Equipment &amp;mdash;  &lt;/strong&gt;Enhance the intensity of the pursuit using multiple weapons as the heat level increases during a pursuit. Whether taking down suspects with a variety of cop weapons or using evasion equipment as a racer to outsmart the cops, players will always have a method for gaining an edge over their opponent.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
  &lt;li&gt;&lt;strong&gt;Cars &amp;mdash;  &lt;/strong&gt;In &lt;em&gt;Hot Pursuit&lt;/em&gt;, the cars go from hot to hotter. Experience the thrill of driving the worldÕs most desirable high performance cars at incredible speeds. Feel the power of busting suspects in supercharged cop interceptors like the Lamborghini Reventon or outsmarting the law as a racer in high performance supercars like the Pagani Zonda Cinque.&lt;/li&gt;
&lt;/ul&gt;
&lt;ul&gt;
  &lt;li&gt;&lt;strong&gt;Seacrest County &amp;mdash;  &lt;/strong&gt;Explore a world as diverse as the California coastline with desert, forest, seaside and mountainous regions. The open world of Seacrest County is designed to create the most intense pursuit experiences ever found in a racing game.&lt;/li&gt;
&lt;/ul&gt;</description>
            <pubDate>Tue, 31 Jan 2012 10:08:03 -0600</pubDate>
            <guid>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=210703600&amp;modDate=1328026083000</guid>
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            <title>Need for Speed™ ProStreet</title>
            <link>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=80736900</link>
            <description>&lt;ul&gt;&lt;li&gt;&lt;b&gt;Real, Adrenaline-Fueled Racing&lt;/b&gt;—Experience the raw power of street racing with a brand new physics engine, and intuitively refined AI.&lt;br&gt;
&lt;li&gt;&lt;b&gt;Dominate Across All Racing Disciplines&lt;/b&gt;—Prove yourself in four distinct styles of racing: Drag, Drift, Grip, and the all-new Speed Challenge.&lt;br&gt;
&lt;li&gt;&lt;b&gt;Ride the Edge of Disaster&lt;/b&gt;—One wrong move, and witness the consequences of your mistakes via truly advanced and comprehensive damage capturing technology.&lt;br&gt;
&lt;li&gt;&lt;b&gt;Performance Drives Results&lt;/b&gt;—Choose from hundreds of real-world, aftermarket parts and see the impact of visual Autosculpt technology on performance – all in real time.&lt;br&gt;&lt;/ul&gt;</description>
            <pubDate>Tue, 24 Jan 2012 17:45:30 -0600</pubDate>
            <guid>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=80736900&amp;modDate=1327448730000</guid>
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            <title>SHIFT 2 UNLEASHED(TM)</title>
            <link>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=224563400</link>
            <description>The critically acclaimed SHIFT franchise returns to the track with SHIFT 2 UNLEASHED™. The most immersive racing experience to date brings the True Driver’s Experience to life with all the intensity and exhilaration of being behind the wheel and competing in the Driver’s Battle. From the all-new helmet cam to night racing to frighteningly real physics and crashes, SHIFT 2 UNLEASHED delivers all the violence and excitement of race day in a groundbreaking authentic racing experience.&lt;br&gt;&lt;Br&gt;
&lt;b&gt;FEATURES&lt;/b&gt;&lt;br&gt;&lt;br&gt;
&amp;bull;  Next Level of Immersion—Experience visceral first-person racing like never before. The all-new helmet cam recreates realistic driver head movements that deliver an unparalleled sensation of speed: lean and tilt into the apex of corners, feel the impact of every scrape, bump, and crash, experience true in-cockpit vibrations, and more. &lt;br&gt;&lt;br&gt;
&amp;bull;  True Realistic Racing—SHIFT 2 UNLEASHED redefines the racing simulator genre by bringing the atmosphere of race day to life. From authentic car and crash physics to terrifying night racing to the battle-scarred look and feel of both cars and tracks, SHIFT 2 UNLEASHED leaves no detail behind in delivering the most authentic racing game experience yet. Featuring the FIA GT1 World Championship and GT3 European Championship plus real-world drivers, tracks, and cars, this is truly tomorrow’s sim for today’s adrenaline-fueled racer. &lt;br&gt;&lt;br&gt;
&amp;bull;  Amazing Career Depth and Variety—Earn unlocks and participate in multiple racing disciplines on the way to becoming the FIA GT1 World Champion. Featuring everything from new Endurance races to muscle and retro cars, SHIFT 2 UNLEASHED gives you the flexibility to choose the path that fits your individual racing style. Fight for position, dominate opponents, and annihilate track times every time out—the battle doesn’t end at the finish line, it extends throughout your entire racing career. &lt;br&gt;&lt;br&gt;
&amp;bull;  Change the Game with Autolog—Autolog is a revolutionary system that connects friends and changes the gameplay experience by allowing you to share virtually every aspect of your racing career. Compare Driver Profiles and career status, share and comment on pictures and videos, send challenges, and pull news feeds directly from NFS.com and Speehunters.com. Autolog recommendations amp up the social competition of real-world racing by delivering challenges based on friend activity, creating a dynamic, competitive, fun new way to play both online and offline. &lt;br&gt;&lt;br&gt;
&amp;bull;  Customize for Show or Customize to Win!—Unleash your creativity to turn some of the world’s most elite high-performance vehicles into fire-breathing weapons. Customize the engine, the body, the suspension, and much, much more, then put your ultimate racing machine to the test in any mode. Whether your goal is to race a 1000-horsepower Econobox or a tricked-out GTR, you have nearly limitless options to reign supreme on the track where every second counts. &lt;br&gt;&lt;br&gt;</description>
            <pubDate>Fri, 6 Jan 2012 17:48:17 -0600</pubDate>
            <guid>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=224563400&amp;modDate=1325893697000</guid>
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            <title>Need for Speed(TM) SHIFT</title>
            <link>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=119971300</link>
            <description>Imagine a racing game built by racers for racers and you&#39;ll have a good idea of what to expect with Need for Speed SHIFT. It&#39;ll introduce gamers into a level of realism never before seen in a Need for Speed title, offering an incredible authentic and immersive driving experience. Need for Speed SHIFT has been designed to replicate the true feeling of racing high-end performance cars and features a stunningly realistic first-person cockpit viewpoint and an all-new crash engine which offers an unrivaled sensation of racing at high speed.&lt;br&gt;&lt;br&gt;

The game is being developed using a collaborative model with some of the best racing game talent from around the world. Some key names behind the game are Michael Mann (executive producer at Black Box), Patrick Soderlund (senior vp of EA Games) and Slightly Mad Studios in London. SMS, or to give them their former name, Blimey, should be well-known to the racing crowd as the developers behind such classic racing games as GT Legends and GTR 2.</description>
            <pubDate>Wed, 7 Dec 2011 11:07:05 -0600</pubDate>
            <guid>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=119971300&amp;modDate=1323277625000</guid>
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            <title>Need for Speed™ World Exclusive Starter Pack</title>
            <link>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=194104000</link>
            <description>&lt;b&gt;Overview:&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Need for Speed™ World is a massively multiplayer online action driving game for the PC, where you can race with your friends or compete against them and thousands of other players in a seamless open world.  Race in a variety of game modes including cop pursuits, customize vehicles from a constantly growing catalogue, and fully tailor your gameplay experience. &lt;br&gt;&lt;br&gt;
&lt;b&gt;Features:&lt;/b&gt;&lt;br&gt;&lt;br&gt;
&lt;b&gt;Massive Online Need for Speed World:&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Race and explore a persistent and evolving world, combining new content with popular drives from the Need for Speed universe. Constant updates add new areas, cars, events, and features for a unique experience every time. &lt;br&gt;&lt;br&gt;
&lt;b&gt;Socially Networked Racing Community:&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Play how you want to play, join your friends, and chat with thousands of other racers in World&#39;s online community. Create your own competitions and events for your friends with tools like customizable leaderboards and meeting place, all supporting Facebook and other popular social networks. &lt;br&gt;&lt;br&gt;
&lt;b&gt;New Power-Up System:&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Add another gameplay dimension with Power-Ups like NOS to boost your speed, Traffic Magnets to hinder your opponents, Juggernaut to plow through obstacles, and many more. &lt;br&gt;&lt;br&gt;
&lt;b&gt;RPG Progression:&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Give yourself the edge in races, pursuits and exploration by leveling up your driver and driver skills. &lt;br&gt;&lt;br&gt;
&lt;b&gt;Car List Updates and Vehicle Customization:&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Constant car list updates always provide new and exclusive licensed vehicles to drive and customize.  Create your own one-of-a-kind vehicle with an endless palette of custom paints and liveries. If you can dream it, you can create it in World. &lt;br&gt;&lt;br&gt;
&lt;b&gt;Easy Accessibility:&lt;/b&gt;&lt;br&gt;&lt;br&gt;
Easy to use, intuitive controls mean that as long as there’s an internet connection, anyone can enjoy Need for Speed World from anywhere. &lt;br&gt;&lt;br&gt;</description>
            <pubDate>Mon, 5 Dec 2011 12:22:31 -0600</pubDate>
            <guid>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=194104000&amp;modDate=1323109351000</guid>
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            <title>Need for Speed™ Undercover Boss Cars Bundle</title>
            <link>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=123907700</link>
            <description>&lt;b&gt;*Requires full installation of the PC version of Need for Speed™ Undercover with patch 1.0.1.18 Challenge Series booster pack. Available in the download tab.&lt;/b&gt;&lt;br&gt;&lt;br&gt;Need for Speed™ Undercover now has even more depths to explore with brand new downloadable content.  The intense realism and star-filled story has been enhanced with new online multiplayer challenges and vehicles for you to race and push to ther limit.&lt;br&gt;&lt;br&gt;

&lt;b&gt;Content Details:&lt;/b&gt;&lt;br&gt;

&lt;ul&gt;&lt;li&gt; Blow away your competition with this explosive car pack, featuring eight unique boss cars available for use in any online race or offline career event. Race your way to the top of the leaderboards with each of these cars: Carmen&#39;s Shelby GT500, Chase’s BMW M6, Chau Wu’s  Mercedes-Benz CLS 63 AMG, G-Mac’s Lamborghini Gallardo LP560-4 , Hector’s Nissan 370Z (Z34), Nickel’s Dodge Viper SRT10, Rose’s Porsche 911 GT2 and Zack’s Volkswagen Scirocco.&lt;/ul&gt;&lt;b&gt;Instructions&lt;/b&gt;&lt;br&gt;&lt;br&gt;

  To find your Boss Cars after a successful purchase:&lt;br&gt;&lt;br&gt;

  1. Install the 1.0.1.18 patch using the link provided in the download tab.&lt;br&gt;
  2. Launch the game&lt;br&gt;
  3. Press the Escape button&lt;br&gt;
  4. Go to: Online &gt; Options &gt; Then sign into EA Nation&lt;br&gt;
  5. Select your persona&lt;br&gt;
  6. Exit the online options settings. &lt;br&gt;
  7. Go to: Cars &gt; Shop &gt; Special Editions&lt;br&gt;
  8. Select the cars to put them in your garage&lt;br&gt;</description>
            <pubDate>Sun, 6 Nov 2011 18:23:50 -0600</pubDate>
            <guid>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=123907700&amp;modDate=1320625430000</guid>
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            <title>Need for Speed™ Undercover</title>
            <link>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=106419200</link>
            <description>Need for Speed Undercover has players racing through speedways, dodging cops and chasing rivals as they go deep undercover to take down an International crime syndicate. &lt;br&gt;                                 &lt;ul&gt;&lt;li&gt;&lt;b&gt;Go Deep Undercover -&lt;/b&gt; Race into an action-packed story of pursuit and betrayal. Take on jobs and compete in races to prove yourself as you infiltrate and take down an international crime syndicate. &lt;br&gt;
&lt;li&gt; &lt;b&gt;Highway Battle - &lt;/b&gt;Fight off the cops and others as you take down your prey in high-speed, high stake multi-car chases. &lt;li&gt;&lt;b&gt;New and vastly improved AI mechanics&lt;/b&gt; mean more aggressive and intelligent cops focused on taking you out fast and by any means necessary.
&lt;li&gt; &lt;b&gt;Criminal Scramble -&lt;/b&gt; Be a cop and chase down criminals in the Criminal Scramble Mode.
 &lt;li&gt; &lt;b&gt; Heroic Driving Engine - &lt;/b&gt;An all-new game engine lets you pull off amazing moves for the ultimate driving edge. &lt;/ul&gt;</description>
            <pubDate>Thu, 22 Sep 2011 08:55:37 -0500</pubDate>
            <guid>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=106419200&amp;modDate=1316699737000</guid>
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            <title>Porsche Cayman S</title>
            <link>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=142591700</link>
            <description></description>
            <pubDate>Thu, 4 Aug 2011 19:36:34 -0500</pubDate>
            <guid>http://store.origin.com/DRHM/store?Action=DisplayProductDetailsPage&amp;SiteID=eaemea&amp;Locale=en_GB&amp;ThemeID=850300&amp;Env=BASE&amp;productID=142591700&amp;modDate=1312504594000</guid>
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